What's Missing on the Label?

Label to Start the Day

Label to Start the Day

We read nutrition labels all of the time.  We're told to "read the label" to figure out calories, fat, or other important nutrients.  Many of us do so, thinking we're covering all of our bases.

But there's something missing on the nutrition label. 

Look at this one.  Can you find what's missing?

A hint: Take note of percent daily values.

Second hint: Take note of nutrients that don't list a percent daily value.

You're noting sugar and protein, right?  If this were a bag of Oreo's, you'd also note transfats (sorry, no trans in this food).

Why aren't percent daily values listed on the label?

I was wondering this so I asked my favorite Registered Dietician, Jeff Novick, one of the master-minds behind the Wellness Club and the Plant-Based philosophy of healthy eating.  He quickly responded with a direct reference to the USDA website:

" Current scientific evidence indicates that protein intake is not a public health concern for adults and children over 4 years of age"

Guess what else the USDA thinks we are NOT lacking:  sugar and transfats. 

We read nutrition labels all of the time.  We're told to "read the label" to figure out calories, fat, or other important nutrients.  Many of us do so, thinking we're covering all of our bases.


Now, let's revisit the label in this picture.
Can you guess what it is?
A hint?  It provides 7g of protein, which is about 12% of the 55g that most of us "need". 

This is the label for Old Fashioned, Rolled Oats.
Best start to the day :)